Fashion Bite: Beyoncé Transforms Into A Summer Goddess In New H&M Campaign
March 21, 2013 § 2 Comments
With her fifth album dropping any day now, Beyoncé is in full promo effect! Her latest comes from a collaboration with mega-retailer H&M.
The singer has teamed up with H&M for their summer campaign and will be featured in print ad campaigns as well as commercials, according to Fashionista.com. She has also recorded a new track “Standing on the Sun” specifically for the commercial.
The campaign, shot in the Bahamas, is very tropical and elegant. Beyoncé put a hand in the design work as well, which will include bikinis, bodycon dresses, sun dresses and more.
“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyoncé said in a release. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Look out for the collection coming soon!