Fashion’s Night Out Gearing Up For a Fourth Year, Are You Ready?
December 22, 2011 § Leave a comment
It has been announced that New York City’s “Fashion’s Night Out” is returning for its fourth year! It’s crazy to believe that the shopping and booze-filled night has held strong in the industry.
Due to the constant battle of attaining fashion week dates, FNO organizers cannot settle on a date just yet. Over the past three years FNO has taken place on the first Thursday night of New York Fashion Week and in about 250 cities worldwide, which means the date will either fall on September 6 or September 13 in 2012.
I’ve always seen FNO as a night solely for customers – all they do wait around for celebrities and get drunk. But I never saw a benefit for the stores themselves. What are they really getting out of this night?
Here is what CFDA’s Steven Kolb has to say, telling WWD:
“Fashion’s Night Out has become an important event for the industry, and after each FNO, we look back and reflect on the participation and activity…There is real value in it.”
Will you be participating in this year’s FNO?
Photo Courtesy of: FNO