Rihanna – “Man Down” Video Premiere

June 1, 2011 § 2 Comments

I’ve been professing my love for “Man Down”, the heavy-hitting track off Pop Diva Rihanna’s 5th studio album Loud, ever since the album dropped in November 2010. The intense Dancehall-influenced song struck me as an instant hit; soon enough urban radio stations began adding it to their rotations. Now that the video for “Man Down” officially dropped yesterday, I have fallen even more in love with the track.

Directed by Anthony Mandler, the video for “Man Down” is dramatic, beautiful, and raw. Shot in Kingston, Jamaica, the video reveals the authenticity of the island. From the young “Rude Bwoys” to the run-down corner stores, Madler was able to capture the true essence of Jamaica. Being of Jamaican descent, I appreciate this.

When I first heard that Rihanna was making a video for “Man Down”, I tried to picture how the video would look. While the song isn’t up-tempo by any means, I saw the video being based in an underground club in Jamaica with the singer portraying a “Bad Gyal”, local dancing and some dramatic scenes. I never anticipated the spin that Rihanna took with the video. While cruising through the garrisons of Jamaica, Rihanna finds herself at a steamy club where she dances with a young man. Little did she know that the man wanted more than just to dance with her.

I think it is truly commendable for Rihanna to showcase the touchy subject of rape in the “Man Down” video. While shooting down your abuser is not the wisest of choices, it does make young girls around the world aware of what could happen. The message is simple: Be careful. All in all, “Man Down” is an incredible song with an accompanying powerful video. I’m so happy to see my favorite track off Loud receiving the recognition it deserves.


Video courtesy of: Youtube

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